While digital marketers invest a considerable amount of time in content and SEO marketing for companies, many business brands have actually taken a step towards effective SMO marketing for the growth of their businesses. This, they achieve by either hiring an SMO marketing expert or outsourcing their social media marketing to some SMO company. Either ways, using the true potential of social media has become indispensable for any and every business organization aiming to achieve greater long-term business goals in the most efficient manner. Why is SMO Marketing Important? The buzzword ‘ social media marketing ’ has been in the highlights since 2017. More and more number of companies and business firms use Facebook promotion and social media marketing as an imperative part of their promotional campaigns. The focus has been shifted from everything to effective SMO marketing with the sole aim to reduce marketing costs while gaining more ROI out of it! On-page and Off-page social me...